SAHB is an authorized car seller for Chery. SAHB is a sub company of AI-Yemni Group, which are the car dealers for Isuzu, Subaru. Acquiring Chery car brand, the company has created SAHB. It was founded in the Riyadh city, Saudi Arabia. Company name has inherent meaning – “strong and very enduring steed or stallion”. This meaning fits perfectly for the car brand.
Our task was to design a logo and corporate brand identity for SAHB company.Various instances of using the brand’s new logo were to be introduced: logo on pens, caps, t-shirts, little and long road signs and notebooks.
We gained our inspiration from the meaning of the company’s name. Thus, the image of a stallion’s head appeared. The silver color was chosen, because it symbolises wealth, power, confidence. We decided to follow Chery’s fashion and added metallic touch and embossed details. Distinctive metal reflection in the logo adds on to the main features of a car, such as reliability, quality and raw metal power. This metallic look fits perfectly for the auto company. While embossed details give a feeling of a logo being three-dimensional.
Mykhaylo Andrushkiv - project management
Myroslav Gret - art direction
Alena Dovzhenko - graphic design
Vlad Nikolaiev - copywriting